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Revenue Calculator

Android App Revenue Calculator

Calculate earnings with real Google AdMob rates + subscription revenue

App Configuration

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Revenue Impact: Tier 1 markets have the highest eCPM rates (100%), Tier 2 moderate rates (60%), and Tier 3 the lowest rates (30%). Choose based on where most of your users are located.

Google AdMob Settings

Banner Ads

Enabled

Small banner always visible at bottom of screen

💰 $1.50 eCPM~6 impressions/user/day

Full-Screen Ads

Enabled

Interstitial ads shown to free users at strategic moments

💰 $4.50 eCPMRecommended: 1-2

Monetization Strategy

🌍 Target Market: Tier 2 - Mid-Tier Markets

EU, Japan, South Korea, Singapore - Moderate eCPM rates (60%)

60%
eCPM Rate

💰 Banner Ads

  • 📍 Always visible at bottom
  • 💰 $0.90 eCPM
  • 👥 Shows to all free users
  • 🔄 Refreshes automatically

📱 Full-Screen Ads

  • 1 ad per free user per day
  • 💰 $2.70 eCPM (3.0x banner!)
  • 🎯 Strategic timing
  • 😊 User-friendly frequency

⭐ Premium Subscription

  • 💵 $1.99/month
  • 🚫 No ads (banner + full-screen)
  • ⭐ All premium features
  • 🔄 Recurring revenue

Revenue Projections

Choose a projection timeline to explore

Complete Revenue Breakdown

Detailed projections for all user tiers with category-specific eCPM rates

Monthly Active UsersFree UsersSubscribersBanner AdsFull-ScreenTotal AdsSubscriptions (Monthly)Total/MonthTotal/QuarterTotal/Year
100973 (3%)
$12.57
$6.29
$18.86
$5.97
$24.83$74.48$297.92
50048020 (4%)
$62.21
$31.10
$93.31
$39.80
$133.11$399.34$1,597.34
1K95050 (5%)
$123.12
$61.56
$184.68
$99.50
$284.18$852.54$3,410.16
5K4,700300 (6%)
$609.12
$304.56
$913.68
$597.00
$1,510.68$4,532.04$18,128.16
10K9,200800 (8%)
$1,192.32
$596.16
$1,788.48
$1,592.00
$3,380.48$10,141.44$40,565.76
25K22,7502,250 (9%)
$2,948.40
$1,474.20
$4,422.60
$4,477.50
$8,900.10$26,700.30$106,801.20
50K45,0005,000 (10%)
$5,832.00
$2,916.00
$8,748.00
$9,950.00
$18,698.00$56,094.00$224,376.00
100K88,00012,000 (12%)
$11,404.80
$5,702.40
$17,107.20
$23,880.00
$40,987.20$122,961.60$491,846.40
200K174,00026,000 (13%)
$22,550.40
$11,275.20
$33,825.60
$51,740.00
$85,565.60$256,696.80$1,026,787.20
500K425,00075,000 (15%)
$55,080.00
$27,540.00
$82,620.00
$149,250.00
$231,870.00$695,610.00$2,782,440.00
1.0M850,000150,000 (15%)
$110,160.00
$55,080.00
$165,240.00
$298,500.00
$463,740.00$1,391,220.00$5,564,880.00

Calculation Formula: Banner Ads (free users × 3 sessions/day × 2 refreshes × 30 days × eCPM) + Full-Screen Ads (free users × 1 per day × 30 days × eCPM) + Subscriptions (subscribers × $1.99/month × 12)

* Ad revenue is monthly | Subscriptions shows monthly revenue | Total columns convert all revenue streams to monthly/quarterly/yearly equivalents

Export Revenue Report

Download detailed revenue projections with all user tiers and calculations

Includes: All 9 user tiers, category-specific eCPMs, detailed methodology

Export Launch Plan

Download complete launch plan with timeline, checklists, and strategies

Includes: Marketing strategy, implementation guide, 12-month timeline

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Revenue Projections

Detailed earnings forecast for 3 user scenarios

Action Checklists

Step-by-step tasks from pre-launch to month 12

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Launch Timeline

Week-by-week plan to profitable app